■THE BEGINNINGS OF THE SHAVER
Do you know when and by whom the electric shaver (electric razor) you use every morning was made?

■ REMINGTON   
Remington Products Campany L.L.C.


Many companies, including Gillette, entered the electric shaver business created by Schick. Among them, "Remington" is the only existing American brand. The electric shaver created by Jacob Schick was seen as a symbol of a new lifestyle and attracted attention as a new business along with other electrical appliances. Compared to traditional razors that required "water and soap," it was called a DRY SHAVER. Remington, which first commercialized the typewriter for civilian use, also took notice of this DRY SHAVER business and established a shaver division. They actively promoted it at the 1939 New York World's Fair. At the previous Chicago World's Fair, Schick Shavers were promoted, and World's Fairs always became venues for promoting new "things." The Remington brand is also famous in the firearms industry, such as rifles. It is sometimes said to be the same company. Let's look into the origins of this.


・Mergers and Acquisitions: The Evolution of the Brand and Company

1818

Eliphalet Remington started a rifle manufacturing factory in New York in 1818. The company was called E. Remington & Sons.


1873

They first commercialized the QWERTY typewriter. Together with Christopher Sholes (the inventor of the typewriter), they developed a typewriter with an improved key arrangement. The QWERTY layout they adopted has become the standard keyboard layout today. [The third row of the keyboard is arranged as Q-W-E-R-T-Y from the left, hence the name.] There are various theories about why this QWERTY layout was adopted. My favorite story is that a typewriter salesman arranged it in a row so that the word "TYPE WRITER" could be typed quickly (though it seems a bit too convenient).


1886

E. Remington & Sons sold the typewriter business along with the "Remington" brand to the Standard Typewriter Company. Incidentally, E. Remington & Sons later changed its name to Remington Arms, a firearms company. This company also went through several mergers and acquisitions and is now known as Remington UMC, which manufactures rifles and other firearms. Here, the "Remington" of typewriters and the "Remington" of firearms split, and the "Remington" of typewriters would eventually make shavers.


1902

The Standard Typewriter Company changed its name to the "Remington Typewriter Company" due to the high recognition of the "Remington" brand.


1927

The Remington Typewriter Company merged with the Rand Kardex Company to become Remington Rand. This merger made Remington Rand a comprehensive office equipment manufacturer, producing typewriters, calculators, and accounting machines, later dividing the market for punch-card accounting machines with IBM.


1936

The "Electric Shaver Division" was established within Remington Rand. Vice President Harry Rand Seidel created the Electric Shaver Division and served as its director. Schick had invented the electric shaver, and competitors like Packard Lectro Shaver had emerged. 1936 was the dawn of the electric shaver business, and Remington saw potential in this new industry.


1937

The first Remington Shaver MODEL-E: "CLOSE-SHAVER" was released.

■This is a magazine advertisement for the "CLOSE-SHAVER." It boasts that "Remington Rand, the world's largest precision instrument manufacturer, has developed an electric shaver."

■The cylindrical head shape is sometimes described as "similar to the Packard Lectro Shaver," but in reality, it has a structure that thoroughly benchmarks Schick's Model-R. As shown in the comparison photo, the Remington is slightly larger in size.

■The outer blade has 37 groove blades (25mm wide) on a round cross-section with an outer diameter of less than 8mm, and the inner blade, which is in contact with it, has 20 groove blades with an outer diameter of 6.8mm. Although the shape is similar to the Lectro Shaver due to the round cross-section, the principle is the same as Schick's "reciprocating groove blade." Remington later developed rectangular groove blades and adopted the "reciprocating groove blade method" for a long time, but the first model "CLOSE-SHAVER," the next two-blade "DUAL," and the subsequent four-blade "FOUR-SOME" all used round cross-sections.

■The inner blade is made by rolling a steel plate into a hollow round material and cutting out the blades transversely. Notably, the groove blades are cut out with an approximate 4-degree bevel angle. It can be said to be the world's first shaver with a "bevel angle" on the blade.

■The outer blade appears to have an angle corresponding to the bevel angle of the inner blade, but the groove blades do not have a bevel angle. Instead, the five grooves (four slits connected, three small grooves + two long grooves) are slightly offset in position. Remington was also sued by Schick for patent infringement but seems to have obtained several patents. The name of the division director, Harry Rand Seidel, remains on the patent application.


1940

Two-blade shaver (TWO HEAD SHAVER) - Remington Dual (REMINGTON DUAL) released.

1941

A four-blade model MODEL-W: Remington Foursome (REMINGTON FOURSOME) was released.

■In the 1941 Life magazine ad for the FOUR-SOME, it had three round cross-section groove blades + a comb blade for a total of four (FOUR), but the 1946 FOUR-SOME (Model-W) called it four by counting the two round cross-section groove blades + the "ends" of the rectangular cross-section groove blades. It is believed that they later introduced a new generation of "rectangular groove blades (twin BLUE STREAK HEAD)" and compacted the head through a model change.


1955

Remington Rand merged with Sperry Corporation to become Sperry Rand.

1960

Even after the name "Remington" disappeared from the company name and it became Sperry Rand, the shaver business remained the "Remington Division." This year, they released the world's first shaver powered by a rechargeable battery, "LEKTRONICS." The battery was a nickel-cadmium battery, allowing for several days of cordless shaving.


1975

Until then, Remington Shavers had adhered to the groove blade (SLOT HEAD) since the Schick era, but the foil adopted by the German company Braun was thinner and softer on the skin, so Remington Shavers also adopted the foil (FOIL). Remington called it "SOFT-TOUCH."


1976

"I liked the Remington Shaver so much, I bought the company."

■The shaver division was acquired by Victor Kiam and became independent as Remington Products Inc. This is the direct ancestor of today's Remington Shavers. Victor Kiam himself appeared in TV commercials, claiming, "I liked the Remington Shaver so much, I bought the company," which became a topic of conversation. He appeared in most TV commercials, becoming the brand's icon and driving the business.
■At that time, there was also a Japanese branch, Remington Japan, and all models of Remington Shavers were lined up in Japanese electronics stores with banners saying "America's No.1 Shaver."
■Although they were all large and heavy models, they were said to be the most capable of deep shaving with the combination of two foil blades + a large trimmer. Many are still in use today.
■After this, Sperry Rand merged with Burroughs Corporation to become Unisys.


1995

Victor Kiam sold part of his shares to the investment company Vester Capital Partners, which eventually acquired 40% of the shares. Victor Kiam remained as chairman, but the actual power shifted to Vester Capital.
■From this time, they began to outsource the development and manufacturing of shavers, only producing the heads (outer and inner blades) in-house. The robust product concept that made Victor Kiam say, "I like Remington Shavers..." began to fade, and production bases shifted to China. They also introduced shavers with the "rotary groove blade method" to compete with the "rotary groove blade method" of Norelco, which had the top market share in the American market. Today, Remington Products Inc. offers both the "reciprocating foil method" and the "rotary groove blade method" under the same brand.


2001

Victor Kiam passed away.
bbc NEWS article


2003

Acquired by Rayovac Corporation (an American battery manufacturer), and continues to this day. Rayovac Corporation also acquired the consumer battery division of the German battery manufacturer VARTA, making it the world's third-largest battery manufacturer.


2004

Moved from Bridgeport, Connecticut, where the headquarters had been located for over half a century since the first Remington Rand Shaver Division, to Wisconsin, where Rayovac Corporation is based. Connecticut was the mecca of American electric shavers, including Schick Dry Shaver, Lectro Shaver, and Remington.


 

They market globally, but their product range is divided between the US market and other regions. They are under the umbrella of Spectrum Brands Inc., which controls all the brands owned by Rayovac Corporation. Spectrum Brands Inc. includes Rayovac and VARTA for batteries, Remington for grooming products, and three companies each for gardening, insecticides, and pets, totaling 15 companies. In 2004, the company moved to Wisconsin, and Spectrum Brands, Inc. directly manages operations within the United States. Spectrum Brands, Inc., Madison, WI, 53711, U.S.A. http://www.remington-products.com/
In the Japanese market, there was a hiatus after Remington Japan was introduced in the 1980s. In 2003, three models of reciprocating foil shavers (MS3-2000, -3000, -4000) were sold in limited quantities at major electronics retailers, but they are now discontinued. Details to follow...